Hello, let us introduce ourselves.
We are Lee and Michelle Meredith who run The Angel, Toddington.
We often think back to how we first fell into this trade. Lee's
employment history goes back to when he ran major corporate events
all over the country whilst managing go-karting events for international
celebrities like Tom Cruise, Sharon Davies and Colin McRae. He then
continued his employment as a high-speed test driver at Millbrook
Proving ground. This suited his passion for cars and motorbikes.
Michelle worked at The Raven, Hexton, to supplement the pennies
and to return to employment after starting a family - initially
as a waitress/kitchen assistant. Within a couple of weeks she was
asked if she would like to take on the position of trainee chef
as the regular chef was leaving. Before long, what started as a
part-time job soon developed into a full time position working around
Lee's work at Millbrook and very soon Michelle was offered the role
of Kitchen Manager.
Five years later, Jack Emery took on The White Horse at Southill
as a second pub with the intention of building. The managers resigned
before the refurbishment so therefore Jack had to advertise the
positions read for the re-opening. Lee suggested that we should
apply, intially Jack was a little reluctant but nevertheless he
was prepared to take the risk as he had no doubts that Michelle
could run the kitchen, although neither of us had any front of house
experience at all. Lee had ridden a motorbike at 195 miles per hour
and driven a car at 170 miles per hour - Michelle could cope with
300 meals per shift, but neither of us had ever pulled a pint.
We were offered a six-month probationary period, but had only six
weeks before our Grand Opening! Lee had to undergo intensive training
and to travel hundreds of miles to attend all the relevant courses
available to him within that six-week limit, as well as gaining
as much hands-on experience as possible about the everyday running
of a pub. Meanwhile, Michelle had to hand over the reigns to the
second shef at The Raven so that the running and standards weren't
affected by her leaving.
We launched our new venture on June 19th 2000 with much trepidation!
We were amazed how successful our introduction into this life was.
In less than 3 months we were told that we had surpassed all expectations
and had definitely passed our probationary period. We spent two
demanding years at The White Horse catering for 100 covers in house,
a further 100 on the patio and 200+ in the extensive garden. This,
along with conference/private function facilities for 30 and a function
hall with its own bar and kitchen for 150+ covers. This area was
also a new thing for us - weddings, christenings, birthdays and
during December, Christmas Party Nights with Disco, every night
until midnight for 80 people! The projected financial forecast submitted
for the initial year of trading (which was traditionally grossly
optimistic!) we blew straight out of the water within six months
and the same the following year, even though the goal posts were
moved almost out of sight.
After driving The White Horse from "Zero to Hero" we
felt the buzz of turning an almost hopeless goal to reality and
had the thirst to do it all again! We took an almost impossible
gamble by moving to a far inferior venue less than a mile down the
road, slap band in the centre of a trio of well-established, high
volume food outlets. We were very enlightened by the fact that not
only our regulars but also most of our staff insisted on following
us shortly afterwards as they were pining for the homely ambience
that they felt with us (their words, not ours!)
Just over 2 years on and once again we had really made our mark
on this venture by increasing the turnover from £4,000 per
week to £14,000, but were beginning to yearn to put out own
identity and ideas on things and not have to be limited by "the
boss's" views and opinions. Which meant the only way forward
was to take the plunge and invest ourselves, so then the quest began
to seek out the right place for our dreams. What better place than
The Angel. Or was it? We saw The Angel was available so we contacted
Peter straight away, unfortunately though we were too late - it
had already been agreed to someone. We were devestated! And even
though The Angel was no longer available it was agreed that we should
put a business plan together, just in case something went wrong.
One month passed and suddenly, out of the blue, we received a phone
call from Peter telling us that The Angel had fallen through and
that the offer was there if we still wanted it. It was ideal timing
for us as Christmas was over and our commitments at The Swan would
be easier to hand over. So we decided The Angel was the way forward.
We spent 2 weeks "under cover" trolling around Toddington
casing the joint. After hearing all the derogatory comments about
how unsuccessful the refurb had been and how there would be yet
again new management and another re-opening, we knew that this would
be our biggest challenge to date. We decided this would be the pub
for us as it showed great potential, so we had 6 weeks (yes, 6 weeks
again) to prepare ourselves for the grand opening only this time
we had to do it whilst running The White Swan. As usual we got a
great deal of support from our current team, friends and family
and any spare time wa spent at The Angel. We had a whole series
of things to contend with, ranging from general cleaning to redecorating
to plumbing. The pub itself had been closed for some time and due
to the way it had closed there were several things that had been
vandalised/sabotaged. As we have a family it was just as important
to get our living quarters as functional as the pub so therefore,
it meant we had twice the amount to do. Painters/decorators and
plumbers worked around the clock to put things right so that carpets
could be laid or cleaned. Meanwhile we had endless tasks of contacting
supplies to arrange meetings so we could kit out our new venture.
One thing we did not envisage when we took on The Angel was to have
to renew all the furniture. The value of the existing furniture
was £6,000 but it cost over £16,000 to replace. Our
main concern though was that the clock was ticking and that amount
of furniture takes time to produce, (time was something we didn't
have) but due to the trusting relationship we had built over the
years with out suppliers we knew they would not let us down.
We were very lucky; as our previous reputation for managing pubs
was well known by most of the companies we were dealing with, therefore,
setting up accounts with them wasn't too difficult. This was good
as The Angel had a very poor credit history, so poor in fact that
we were dealing with court summons and bailiffs on a day-to-day
basis. Slowly, the pieces of the puzzle were coming together so
all we had to do was design a menu, decide on the day of opening,
get in all the stock we needed, start the beginning of our launch
and oh yes - move house! It was decided that we would open on March
13th, as the furniture wasn't arriving until the 10th, which incidentally
was our son's birthday. The first move of our launch was a simple
board placed outside the pub just introducing us to the village
which attracted a great deal of interest and we visited the local
bakers daily for coffee and cake, just so we could get them talking
about us to all their customers (and to sample all their cakes).
We left our mobile number on the answer phone so any possible future
booking could contact us even though the pub wasn't even trading.
We left The White Swan on March 1st along with out Assistant Manager,
chef and one bar person, so we had 13 days to get organised (unlucky
for some). Things went to plan. New upgraded equipment was installed;
crockery, cutlery, menus, stock and furniture arrived on time. The
pub was almost ready, all that was needed were a few soft furnishings
to finish things off, so we arranged internal and external flower
contracts and got all the boards and signage redone. Now was the
time to stop spending and hopefully start earning as we had managed
to spend the best part of £100,000!
On our opening night we invited all our suppliers, local Toddington
businesses, friends and family and regulars from our previous pubs.
It seemed to be a very successful evening in one way but opened
our eyes to the challenge we had ahead of us!
Which brings us to where we are today and how we got there. The
most important thing we had to do was target our clientele and the
secret weapon we had for this wa a small blackboard in the public
bar stating "ZERO TOLERANCE", please refrain from using
bad language, this was enough to discourage the type of clientele
we didn't want. After we had filtered out this trade we started
to introduce the plans we had for The Angel. Our first thing wa
the big screen with Sky Sports. This proved to be a hit and it didn't
take long for us to get a reputation of having a civilised bar.
Meanwhile, the restaurant took a bit longer, as the appearance of
the pub gave the impression of being expensive. So, to combat this
we decided to run a steak and ale night every Tuesday, which enabled
you to get a steak meal with all the trimmings for £5 and
a pint of ale for £2. We also introduced a lite-bite menu
that consisted of smaller hot meals for only £4,95. It didn't
take long for people to start sampling other things on the menu,
and for them to realise there is such a thing as quality and good
value. We have also taken on some in-house functions, which we have
catered for with buffets and now we have a relationship with the
local social club so they provide the room and we provide the foot,
so as not to disappoint our regular public bar trade.
After introducing our daughter to the local school it became obvious
to us that the village thrives on community spirit and that it was
lacking something. That something was somewhere within walking distance
that would accept families. So we made a point of involving our
pub in most fund-raising events which eventually meant they approached
us. So our first major event was a themed seventies evening which
raised £500 for the school. We then introduced monthly good
quality live music including an evening with Meatloaf - the "Stars
In Their Eyes" finalist of 2004, which was a massive success.
So much so, we repeated it for New Year's Eve and 180 tickets were
sold in 10 days. The feedback from New Year was all positive and
the question has already been asked if we would repeat it next year.
So we have already enquired about this year's performer. In fact,
the live music has become so popular that we have had to increase
it to twice monthly, incorporating Live Jazz Sundays.
Due to the history of The Angel there have been a lot of bridges
to rebuild with lunchtime trade and coach parties, as in the past
the pub was not very consistent with its opening hours or serving
times. Therefore, we have had to stick to these rigidly no matter
what! The coach parties have slowly gained faith in us now and this
has become a good source of regular trade.
The biggest gamble we have had to take (other than The Angel) was
the patio. We knew that we desperately needed patio facilities but
really could not afford them. It was a tough decision, but we took
the risk and invested £5,000 on tables, chairs, parasols and
heaters that would maximise the potential of the courtyard. The
gamble paid off almost instantly, much to our relief and the visual
change to the exterior brought in a sea of new faces, both locally
and further afield. After a couple of months we had to review the
patio to enable us to increase covers as it proved to be so popular.
To get The Angel to the stage it is at now has been what we feel
a challenging achievement. A Greene King tenancy was the best decision
we have ever made and we know we will always have great support
only a phone call away if ever we need it, (we will take Peter up
on that one day). There is still an on-going stream of things that
we need and want to do to move The Angel forward - like extensive
advertising, improving facilities and continuing staff training,
but all this is why we made the move all those months ago!
Running The Angel has brought us plenty of rewards like a weekend
at the Formula 1 Grand Prix and after running one of the brewery
promotions (Fosters Cool 1000) we won a winter holiday to the value
of £2,000 which was totally unexpected. The thing that drives
us forward though is hearing from customers, both new and old, that
The Angel offers an inviting and friendly atmosphere, which it had
lacked for some time.
We have been named the Rovers Return of the village (we think that
is a compliment) as there are 7 other pubs. Another customer who
is now a very good friend said his family were going to emigrate
but they have changed their mind because we have brought the village
spirit alive again. This is more than we could have wished for in
such a short time, but it is everything we need to keep the spirit
of The Angel alive! |